another day, another dream

For now, I'm just waiting for/working on my BIG IDEA.

In advertising, we always talk about THE BIG IDEA as the core concept that will be the trademark of a campaign that cause an uproar of social buzz about your brand. Right now, I am trying to figure out a big idea for my life. It's that point in life where I have to start making several important decisions about who I want to be in the future and how I am going to get there. Concentrating on both advertising and sociology in my undergraduate college experience has caused me to stumble upon several moral/ethical dilemmas. When the evils of advertising are visible so clearly through the sociological lens I apply to life, can I pursue a career in the industry without facing moral dilemmas on a daily basis? Or without abandoning my morals completely?

I do enjoy both advertising and sociology. I can see glory and triumph awaiting me on either side of the spectrum. Will I be able to enjoy the fruits of my labor? And which fruits will my labor bear? I feel like I'm comparing apples to oranges, but maybe I am.