Sunday, February 6

swan dive into the best night of your life.

I love the "Old Spice Guy". I think this advertising campaign is one of the best of the past year. The original ad by Wieden & Kennedy, Portland, Ore., just celebrated its one year anniversary on February 5. I am excited to see what the "Old Spice Guy" (Isaiah Mustafa) has in store for us in 2011. Going viral is necessary for any brand to succeed online. But often times companies miss the mark by creating digital platforms for the sake of simply just having a foot in the digital space. It is important to create digital branding platforms with a purpose, rather than for the sake of having one. Old Spice has successfully created "buzz" about their brand through the "Be a Man's, Man" campaign (through branding themselves by creating "advertainment" value). Here's the newest of the commercials. So check it out!