swan dive into the best night of your life.

I love the "Old Spice Guy". I think this advertising campaign is one of the best of the past year. The original ad by Wieden & Kennedy, Portland, Ore., just celebrated its one year anniversary on February 5. I am excited to see what the "Old Spice Guy" (Isaiah Mustafa) has in store for us in 2011. Going viral is necessary for any brand to succeed online. But often times companies miss the mark by creating digital platforms for the sake of simply just having a foot in the digital space. It is important to create digital branding platforms with a purpose, rather than for the sake of having one. Old Spice has successfully created "buzz" about their brand through the "Be a Man's, Man" campaign (through branding themselves by creating "advertainment" value). Here's the newest of the commercials. So check it out!

another day, another dream

For now, I'm just waiting for/working on my BIG IDEA.

In advertising, we always talk about THE BIG IDEA as the core concept that will be the trademark of a campaign that cause an uproar of social buzz about your brand. Right now, I am trying to figure out a big idea for my life. It's that point in life where I have to start making several important decisions about who I want to be in the future and how I am going to get there. Concentrating on both advertising and sociology in my undergraduate college experience has caused me to stumble upon several moral/ethical dilemmas. When the evils of advertising are visible so clearly through the sociological lens I apply to life, can I pursue a career in the industry without facing moral dilemmas on a daily basis? Or without abandoning my morals completely?

I do enjoy both advertising and sociology. I can see glory and triumph awaiting me on either side of the spectrum. Will I be able to enjoy the fruits of my labor? And which fruits will my labor bear? I feel like I'm comparing apples to oranges, but maybe I am.

it's not a scheme, but i'm changing my theme

It's time to redirect and stop ignoring my blog!!! Decidedly so, I am taking this blog into a different direction. It will still continue to be about my life, but I intend on integrating personal and professional experiences and insights into it. The previous posts will be deleted sometime in the future. Hopefully I will find the time/motivation to keep up with my postings this time around!! Hope to engage ya'll soon!


Thanks!


J